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Tuesday 4 August 2015

Advertising Critique

Cadbury Caramel Eggs

WALHT:Write an advertising critique about an advertisement using Ethos,Logos and Pathos.

Advertisement Clip: Cadbury Chocolate Eggs


In the advertisement the writer very cleverly gains audience's attention when he uses the phrase ‘Don’t get caught’ to open the advertisement and it is repeated throughout the clip.

For this advertisement Cadbury was the big name that was mentioned ,in the clip because Cadbury was the company that made the chocolate egg in the first place.Cadbury is a chocolate company from New Zealand that is known around the world for it’s yummy chocolate.

The writer  used a little girl in saying that she is an little angel which makes us the audience think that she is sweet and inosinate.
The writer also used the actual chocolate of the egg with all it’s yummy chocolate the makes the egg a chocolate egg.The smooth double coated chocolate with creamy caramel and yacht chocolate.Which makes the audience wanting to buy the chocolate egg.

While the writer uses another phrase saying that the chocolate is irresistible using.The smooth double coated chocolate with creamy caramel and yacht chocolate.Which makes the audience wanting to buy the chocolate egg.

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