Don't Get Caught

WALHT:Write an advertising critique about an advertisement using Ethos,Logos and Pathos.

Persuasive Reading Analysis:

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	In the advertisement the writer very cleverly gains audience's attention and uses the phrase ‘don’t get caught’ to open the advertisement and it’s repeated throughout the clip while it ends as that phrase.
Big Names –  Mentions experts and important people to support the argument	Yes	Cadbury was the big name that got mentioned in the clip also because Cadbury was the company that made the chocolate egg
Ethos – Tries to build trust and credibility	Yes	The writer has also used a little girl in saying that she is an little angel which makes us the audience think that she is sweet and inosinate.
Pathos – Appeals to the audience’s emotions
Logos – Uses logic, numbers, or  facts to support the argument	Yes	While the writer also used the actual form of the egg with all it’s yummy chocolate the makes the egg a chocolate egg.The smooth double coated chocolate with creamy caramel and yacht chocolate.Which makes the audience wanting to buy the chocolate egg.
Kairos – Builds a sense of urgency  for the cause
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.